Ad Age

Chobani’s new Olympics campaign marks the company’s biggest marketing push of the year, spanning everything from yogurt lids to late-night TV as the marketer tries to turn sports fans into Greek yogurt fans.

The campaign includes a TV spot that will air starting July 8. In all, Chobani plans to run more than 40 videos as part of the campaign, from commercials to digital video profiles, workout routines and cooking segments with the athletes it is sponsoring.

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