SHERYL SHADE – Founder
Sheryl Shade is the Principal of Shade Global, a strategic brand marketing and consulting firm, based in New York and Florida. The company specializes in brand advocacy, representation and franchise management for a broad range of clients including Olympic athletes, documentary filmmakers, media organizations, consumer product companies and public institutions. The company is recognized for its sustained ability to maintain long-term, dynamic relationships with clients, sponsors and media.
Sheryl has represented the top athletes in several sports who have devoted themselves to Olympic excellence and continued personal development, including Paul Hamm, Tara Lipinski, Shannon Miller, Mia Hamm, Ilia Malinin, Tatyana McFadden, Shawn Johnson, Nastia Liukin, David Boudia, Angela Ruggiero, Daryl Homer, Nick Goepper, and Laurie Hernandez, amongst others.
In the field of public television, she has coordinated marketing, sponsorship and licensing for documentary filmmakers Ken Burns (Civil War, Baseball, Jazz), Ric Burns (New York, Donner Party, Coney Island), and other broadcast and cable properties. Sheryl received industry wide recognition for the integration of the assets of General Motors, PBS and Ken Burns’ Florentine Films in the successful marketing, merchandising and outreach of the documentary series Baseball.
Prior to founding Shade Global, Sheryl served in executive marketing capacities, including her role as VP of Strategic Alliances and National Promotions at Walt Disney Pictures, focused on the development, management and evaluation of strategic alliances, which followed her tenure as Vice President of Worldwide Advertising at Hawaiian Tropic.
Sheryl endeavors to practice grace under pressure in the representation and brand franchise management of her clients. The supreme challenges came in managing Paul Hamm in his successful defense of his Olympic Gold Medal, her handling of Shawn Johnson’s stalker case and counseling clients who have had personal dramas splayed across the media.
Sheryl has completed five marathons and now runs in moderation. The author of two books published by Rutledge Hill Press: As A Lady Would Say and A Lady at the Table, Sheryl loves to write recreationally. Her daughter, Shade Mazer, is a proud graduate of Choate Rosemary Hall, currently attends the University of St Andrews in Scotland, and aspires to be a female corporate leader.
SHANNON JAHNER- Marketing Director
Shannon joined Shade Global in 2014 and is based in Mobile, Alabama. She leads marketing strategy for brand partnerships and oversees the development and execution of integrated campaigns. She drives social media collaborations, working closely with talent and brands to create authentic, results-driven partnerships that align with long-term brand objectives.
A graduate of the University of Alabama and former varsity cheerleader, Shannon served as a university ambassador, representing the institution at community and charitable initiatives, alumni engagements, and athletic events. Her early career experiences laid the foundation for her relationship-driven approach and passion for brand partnerships.
Shannon currently serves on the Regional Council for the Make-A-Wish Alabama Foundation and remains actively involved in philanthropic efforts throughout her community. Outside of work, she enjoys traveling and attending sporting events across the country. As a proud mother of two, Shannon embraces this new chapter with the same energy, dedication, and enthusiasm that define her professional life.
Sports Marketing and Entertainment Management 