Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.
Utilizing a multi-disciplinary approach, we develop, execute and evaluate programs in strategic marketing, corporate communications , special events, public/media relations , sponsorship opportunities, Olympic activation, TV, publishing, internet, licensing to promote our clients.
Today’s cluttered, challenged, changing marketing landscape demands innovation, evolution and energy. No longer can companies depend on methods that may have been successful in the past. We believe the convergence of sports and entertainment marketing deserves a fresh approach.