Category: Press
-
Why Olympic Figure Skater Ilia Malinin Is Marketing Gold
Forbes The 21-year-old “Quad God” is favored to win in Milan with a program once thought to be impossible, but the highest-paid skater at the Winter Games isn’t in it just for medals and money—he wants to be like The Rock. During the lead-up to the 2026 Milan Cortina Olympics, NBC asked Ilia Malinin to appear…
-
Olympic Skier Nick Goepper Hangs Tough to Strengthen His Core Muscles
Men’s Health The freestyle and halfpipe skier uses bodyweight moves to keep his movement strong. Full article here: https://www.menshealth.com/fitness/a69947256/winter-olympics-nick-goepper-halfpipe-ski/
-
Ilia Malinin Is the Next Face of Figure Skating. Can He Ignite the Passion of a Whole New Audience?
Vanity Fair The 21-year-old two-time world champion and self-appointed “quad god” might just be the best figure skater in the world. Now he’s going for gold in Milan. Before Ilia Malinin, the quadruple axel was somewhat of a myth. It requires the skater to vault into the air facing forward and complete four and a…
Sports Marketing and Entertainment Management 