About Us
We believe the convergence of sports and entertainment marketing deserves a fresh approach.
Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.
Athletes
We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.
Partners
Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.
Recent News
- Ilia Malinin named to Forbes 30 Under 30Ilia Malinin was undefeated in the 2024-25 season, becoming the first skater to attempt seven quadruple jumps in a single program, claiming his third straight national championship and securing his second consecutive world championships title. He is also the only skater ever to have landed a fully rotated quadruple Axel, considered the hardest jump in… Read more: Ilia Malinin named to Forbes 30 Under 30
- Honda Powers the Dreams of Team USA Athletes as They Go for Gold in Milano CortinaHonda today announced the selection of 10 inspiring Team USA athletes as official Team Honda ambassadors for the Olympic and Paralympic Winter Games Milano Cortina 2026. These athletes embody the spirit of determination, innovation and excellence that drives the commitment of Honda to “The Power of Dreams.” As they prepare to compete on the world’s… Read more: Honda Powers the Dreams of Team USA Athletes as They Go for Gold in Milano Cortina
- Comcast Announces Ilia Malinin On Roster of Team USA Xfinity Athletes for the Olympic and Paralympic Winter Games Milano Cortina 2026Comcast, a proud partner of Team USA, today introduced its roster of U.S. Olympic and Paralympic athletes who will represent Xfinity on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026. This year’s roster includes 11 world-class athletes across Bobsled, Ice Hockey, Sled Hockey, Figure Skating, Speed Skating, Skiing, Para Snowboarding, and… Read more: Comcast Announces Ilia Malinin On Roster of Team USA Xfinity Athletes for the Olympic and Paralympic Winter Games Milano Cortina 2026
Contact Us
Please contact us for booking our athletes for your next event, brand campaign, signings, or more.
Sports Marketing and Entertainment Management 