About Us
We believe the convergence of sports and entertainment marketing deserves a fresh approach.
Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.
Athletes
We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.
Partners
Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.
Recent News
- Tara Lipinski makes Finale on The TraitorsParade Full article here: ‘The Traitors’ Season 4: Tara Lipinski Post-Elimination Interview – Parade Tara Lipinski has made a career out of keeping her balance on the most precarious ice. But it’s safe to say she got quite spun around on The Traitors. The gold medalist came into the season in arguably one of the best spots,… Read more: Tara Lipinski makes Finale on The Traitors
- “Quad God” Ilia Malinin on What It Took to Get to the OlympicsVogue If the 2026 Winter Olympics have one breakout star so far, America’s own Ilia Malinin is almost certainly it. The 21-year-old figure skater—who has earned the nickname “Quad God” for being the only athlete ever to land a quadruple axel during competition—has been having quite the week: On Sunday, Malinin helped the United States secure a team… Read more: “Quad God” Ilia Malinin on What It Took to Get to the Olympics
- Luca Harrington wins Bronze in Slopestyle!Luca Harrington brings home the Bronze medal in Slopestyle to Team New Zealand in his first Olympic Games! 🥉Next up: Big Air! 📸 Getty Images
Contact Us
Please contact us for booking our athletes for your next event, brand campaign, signings, or more.
Sports Marketing and Entertainment Management 