About Us

We believe the convergence of sports and entertainment marketing deserves a fresh approach.

Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.

Partners

Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.

Recent News

• Ilia Malinin wins his 3rd straight World Championship title!March 29, 2026
• Laurie Hernandez Takes First Bows in & JULIETMarch 18, 2026
  Broadway World Laurie Hernandez made her Broadway debut on Tuesday night, joining the cast of & Juliet. The two-time medal-winning Olympic gymnast is now part of the show’s ensemble, in the featured dance role of ‘Charmion’ through June 14, 2026. The musical runs at the Sondheim Theatre (124 West 43rd Street). Full article here: https://www.broadwayworld.com/article/Video-Laurie-Hernandez-Takes-First-Bows-in-JULIET-20260318
• Tara Lipinski makes Finale on The TraitorsMarch 4, 2026
  Parade Full article here: ‘The Traitors’ Season 4: Tara Lipinski Post-Elimination Interview – Parade Tara Lipinski has made a career out of keeping her balance on the most precarious ice. But it’s safe to say she got quite spun around on The Traitors. The gold medalist came into the season in arguably one of the best spots,… Read more: Tara Lipinski makes Finale on The Traitors