About Us

We believe the convergence of sports and entertainment marketing deserves a fresh approach.

Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.


We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.


Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.

Recent News

  • Polo Ralph Lauren unveils Closing Ceremony uniforms
    Daryl Homer, David Boudia, and Roderick Townsend are part of the Ralph Lauren team that helped unveil the Olympic and Paralympic Closing Ceremony uniforms for 100 Days Out from the Olympic Games.
  • Climber Colin Duffy, 17, on How School Going Virtual Has Helped Him Find Training Time for Olympics
    People Magazine Homework, prom and … gold medals. Colin Duffy, 17, is opening up about how he’s managed to juggle being a high school student with his climbing career, especially in the run-up to the Tokyo Olympics this summer. “It’s not super easy to balance everything,” Duffy, of Broomfield, Colorado, tells PEOPLE during the Team…
  • Michal Smolen – Canoe Slalom
    CAREER HIGHLIGHTS 2019 NHK Cup: 1st 2019 Oceania Championships: 1st 2017 Oceania Championships: 1st 2016 World Cup No. 5: 9th 2016 World Cup No. 4: 10th 2016 U.S. Olympic Trials Champion 2015 World Championships: Bronze 2015 Pan American Games: Gold 2015 U.S. National Team Trials: 1st in K1 and 3rd in C2  2014 World Cup…

Contact Us

Please contact us for booking our athletes for your next event, brand campaign, signings, or more.