About Us
We believe the convergence of sports and entertainment marketing deserves a fresh approach.
Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.
Athletes
We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.
Partners
Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.
Recent News
- Tatyana McFadden wins AAU Sullivan Award!
- Ilia Malinin wins his 3rd straight World Championship title!
- Laurie Hernandez Takes First Bows in & JULIETBroadway World Laurie Hernandez made her Broadway debut on Tuesday night, joining the cast of & Juliet. The two-time medal-winning Olympic gymnast is now part of the show’s ensemble, in the featured dance role of ‘Charmion’ through June 14, 2026. The musical runs at the Sondheim Theatre (124 West 43rd Street). Full article here: https://www.broadwayworld.com/article/Video-Laurie-Hernandez-Takes-First-Bows-in-JULIET-20260318
Contact Us
Please contact us for booking our athletes for your next event, brand campaign, signings, or more.
Sports Marketing and Entertainment Management 