About Us

We believe the convergence of sports and entertainment marketing deserves a fresh approach.

Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.


We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.


Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.

Recent News

  • Nathan Chen’s Children’s book is out now!
    “Wei Skates On” is now available! We are honored to help Nathan and his team bring this book to life alongside Harper Collins. Order here!
  • Tatyana McFadden listed as Real Simple’s 10 GameChangers
    Real Simple Tatyana McFadden noticed that the stands seemed incredibly empty when she won the bronze and silver medals in track and field during the 2004 Paralympic Games. She was just 15 years old and wondered whether the achievement mattered if no one wanted to watch her race. “I think the biggest problem was that […]
  • Nick Goepper announces retirement
    Congratulations to 3x Olympic medalist, 5x X-Games medalist and legend, Nick Goepper, on a storybook career. We’ve been honored to be alongside him on his journey!

Contact Us

Please contact us for booking our athletes for your next event, brand campaign, signings, or more.

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