About Us

We believe the convergence of sports and entertainment marketing deserves a fresh approach.

Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.


We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.


Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.

Recent News

  • Colin Duffy on the debut of Sport Climbing
    Sport climbing is one of four new sports making their Olympic debut at the Tokyo Games. Colin Duffy, Team USA’s youngest climber, shares how it feels to be taking his passion to the ultimate level. Look at the story from NBC News here!
  • Nastia Liukin Partners with Airbnb
    On the eve of the most important night of an Olympian’s career – the All Around Finals at the Olympic Games – come experience the ins and outs of gymnastics with Nastia Liukin, LIVE from Tokyo, Japan and the Ariake Gymnastics Centre – the site of gymnastics at the Olympic Games. From getting a little…
  • Scale a 50-foot Speed Climbing Wall with Olympic climber Brooke Raboutou
    Washington Post Thanks to augmented reality, lifelong climber Brooke Raboutou carries her family’s competitive legacy as her sport debuts at the Summer Games. For Olympic climber Brooke Raboutou, every wall is a puzzle to be solved as much as conquered. Each presents different challenges and requires a dynamic blend of strength, speed and patience. Raboutou,…

Contact Us

Please contact us for booking our athletes for your next event, brand campaign, signings, or more.