About Us
We believe the convergence of sports and entertainment marketing deserves a fresh approach.
Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.
Athletes
We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.
Partners
Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.
Recent News
- ILIA MALININ’S WHIRLWIND YEARCERO Magazine In the weeks leading up to this winter’s Milano-Cortina Olympics, the figure skater Ilia Malinin burst onto the international stage with verve—undefeated in elite competition for over two years, his powerhouse performances in the team event would be instrumental in cinching the gold for the United States. The nonstop flurry of press appearances… Read more: ILIA MALININ’S WHIRLWIND YEAR
- Triple Gold at Pan Am’s for Olivia Reeves!
- Tatyana McFadden wins AAU Sullivan Award!
Contact Us
Please contact us for booking our athletes for your next event, brand campaign, signings, or more.
Sports Marketing and Entertainment Management 