About Us
We believe the convergence of sports and entertainment marketing deserves a fresh approach.
Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.
Athletes
We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.
Partners
Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.
Recent News
- From LA to LA: Meet 10 homegrown athletes who could shine at the LA28 OlympicsOlympics.com What’s better than winning Olympic gold? Winning Olympic gold in your own backyard. Growing up amongst the legacy of two editions of the Olympic Games, many athletes from the Los Angeles metro area have learned to dream big from a young age. They set their sights high and aim for the stars, hoping to… Read more: From LA to LA: Meet 10 homegrown athletes who could shine at the LA28 Olympics
- Emma Hunt set new World RecordNBC Sports U.S. Olympian Emma Hunt became the first woman to scale a standardized 15-meter speed climbing wall in under six seconds. Hunt, fifth at the 2024 Paris Olympics, clocked a world record 5.99 seconds at a World Climbing Series event in Krakow, Poland, on Saturday. Hunt, a 23-year-old from Woodstock, Georgia, got started in… Read more: Emma Hunt set new World Record
- ILIA MALININ’S WHIRLWIND YEARCERO Magazine In the weeks leading up to this winter’s Milano-Cortina Olympics, the figure skater Ilia Malinin burst onto the international stage with verve—undefeated in elite competition for over two years, his powerhouse performances in the team event would be instrumental in cinching the gold for the United States. The nonstop flurry of press appearances… Read more: ILIA MALININ’S WHIRLWIND YEAR
Contact Us
Please contact us for booking our athletes for your next event, brand campaign, signings, or more.
Sports Marketing and Entertainment Management 