About Us
We believe the convergence of sports and entertainment marketing deserves a fresh approach.
Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.
Athletes
We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.
Partners
Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.
Recent News
- Malinin’s Olympic gesture earns him Fair Play awardInside The Games The American figure skater and three-time world champion received the Milano Cortina 2026 recognition for his sportsmanship during the competition, after immediately congratulating the gold medallist despite dramatically falling in the free skate. At 21, Ilia Malinin was the bookmakers’ favourite to win gold in the men’s event, having remained unbeaten for… Read more: Malinin’s Olympic gesture earns him Fair Play award
- Shane Wiskus and Skye Blakely named to World Championships Team!
- Emma Hunt takes Gold in China!
Contact Us
Please contact us for booking our athletes for your next event, brand campaign, signings, or more.
