We believe the convergence of sports and entertainment marketing deserves a fresh approach.
Amidst a rapidly evolving multimedia cosmos, traditional principles of artist, sport and athlete sponsorships no longer apply. Collaborative marketing programs should now be based upon much more than strong tv ratings, name recognition and individual performance. Excellence in sports and entertainment marketing must be grounded in the pursuit of enduring relationships, bold creativity and vigilant integrity. Strategic thinking, coordinated tactics and disciplined execution will drive success in this expanding universe.
We work with a number of professional athletes and celebrities to cultivate their brand, develop and manage social media, public relations, endorsements, and more.
Shade Global works with athletes, institutions and artists in conjunction with sponsor companies. We develop best practices to leverage the “brands” of each. Mining complimentary assets, attributes and attitudes, we create opportunities for revenue generation, positive affiliation and network motivation.
- Shane Wiskus signs with GK!
- Tatyana McFadden Comes in First, Then Second in Back-to-Back Chicago and Boston MarathonsTwenty-time Paralympic medalist Tatyana McFadden raced 52.4 miles in the span of 24 hours between the 2021 Chicago and Boston Marathons. She took home her ninth women’s wheelchair division title in Chicago on Oct. 10 (1:48:57), then proceeded to finish in second place the next day in Boston (1:50:20). This comes just one week after McFadden got third at…
- The Wall: Climb for Gold featuring Brooke Raboutou
Please contact us for booking our athletes for your next event, brand campaign, signings, or more.