Sports Marketing and Entertainment Management

Business of Fashion Shiseido is hoping to harness the power – and popularity – of athletes. For its new Sun on the Run campaign, it’s recruited six athletes, including softball player AJ Andrews, pickleball player Anna Leigh Waters, golfer Lily He, climber Colin Duffy, breakdancer Victor Montalvo, and tennis player Sabrina Santamaria, known as the…

Sports Business Journal Eli Lilly and Co., the health equity sponsor of Team USA, announced its roster of seven Olympic hopefuls or returning Team USA athletes who will partner with the company leading up to the Paris Games this summer, including gymnasts Simone Biles and Suni Lee as well as track and field athlete Gabby Thomas. Also joining the roster…

Welcoming gymnast, Skye Blakely, into the Shade Global family in a big way. Skye signed with Nike on her journey to Paris and beyond!