Sports Marketing and Entertainment Management

Just how many shoes — and frocks and skirts and tuxedo jackets — did Tara Lipinski and Johnny Weir bring with them to Tokyo for the Summer Games? Wonder no more: The pair of Olympic figure skaters, who are returning as NBC commentators, brought their followers to Tokyo in a pair of room tours shared on social media. Read more in People or…

Always Donates $500,000 to Local Organizations that Provide Access and Opportunity for Puberty-Aged Girls in Sports Always and Walmart are taking action, in partnership with the Women’s Sports Foundation, to help girls stay in sports by highlighting the important life skills that come from continued participation through puberty. To further rally society to #KeepHerPlaying, they…

In Miller’s words, “So often we find reasons to focus on everything but our own health. But it’s important. We’ve got to make sure we get in and get those preventive exams and screenings, because it really does matter and it really can save lives.” Check out Shannon’s story in the video below!

Featured in the Headspace Challenge of Champions, Hernandez partnered with Headspace to discuss the importance of a clear mind. From managing stress and staying focused to getting a good night’s sleep before an important competition — meditation has helped athletes perform to their greatest potential.

Twenty-year-old Brooke Raboutou will be one of the first two female American climbers to compete for a medal in the Olympics. Read her Shape Article here!  Image Courtesy of Jess Talley