Sports Marketing and Entertainment Management

Purdue Alumnus, former NCAA champion and Olympic Champion David Boudia will join coach Adam Soldati as an assistant coach for the Purdue diving team. Boudia won eight Big Ten titles and a pair of NCAA titles for the Boilermakers in each season from 2009 to 2011. Said Soldati, “David has set a high standard of…

Sport climbing is one of four new sports making their Olympic debut at the Tokyo Games. Colin Duffy, Team USA’s youngest climber, shares how it feels to be taking his passion to the ultimate level. Look at the story from NBC News here!

On the eve of the most important night of an Olympian’s career – the All Around Finals at the Olympic Games – come experience the ins and outs of gymnastics with Nastia Liukin, LIVE from Tokyo, Japan and the Ariake Gymnastics Centre – the site of gymnastics at the Olympic Games. From getting a little…

Washington Post Thanks to augmented reality, lifelong climber Brooke Raboutou carries her family’s competitive legacy as her sport debuts at the Summer Games. For Olympic climber Brooke Raboutou, every wall is a puzzle to be solved as much as conquered. Each presents different challenges and requires a dynamic blend of strength, speed and patience. Raboutou,…

IndyStar During a bumpy, painful and costly trek to the Tokyo Olympics, Alec Yoder heard many voices. He listened to one. It was his coach, Gene Watson. Not critics who hate Yoder’s celebratory outbursts, skeptics who call him a choker or USA Gymnastics leaders who omit him from national teams. Instead, he said, Watson’s voice is…