Sports Marketing and Entertainment Management

Olympians David Boudia and Tatyana McFadden grace the pages of the latest edition of ELLE Magazine!

New York Post While the ESPYs were celebrated for activism and altruism and awkward red-carpet humor, perhaps the most meaningful awards of the evening may have gone relatively unnoticed: The winners of Best Female and Male Athlete with a Disability were Tatyana McFadden and Richard Browne. McFadden, a wheelchair racer, was born with spina bifida that…

Tatyana McFadden wins her first ESPY after being nominated 6 times in the Best Female Athlete with a Disability category! Congratulations Tatyana!

Ad Age Chobani’s new Olympics campaign marks the company’s biggest marketing push of the year, spanning everything from yogurt lids to late-night TV as the marketer tries to turn sports fans into Greek yogurt fans. The campaign includes a TV spot that will air starting July 8. In all, Chobani plans to run more than…