Sports Marketing and Entertainment Management

NBC Olympics David Boudia and Steele Johnson continued to build on their runaway lead in the men’s synchronized 10m platform semifinal competition at the U.S. Olympic Diving Trials on Sunday from Indianapolis. The pair now leads their nearest competitors by 124.98 points with a total of 835.56 points. Their highest scoring dive, a inward three…

Head & Shoulders  Olympic Gold Medalist Diver David Boudia is preparing for his journey to the 2016 Rio Olympic Games as Head & Shoulders’ newest ambassador. Fans can see David in the brand’s newest ad, which launched today, highlighting everything that Olympians carry on their shoulders on the road to Rio – hopes, dreams, years…

NBC Consider the time and energy Usain Bolt spends to become the world’s fastest sprinter. Now imagine he was also training for a marathon. And studying for classes. That is a day in the life of Tatyana McFadden. McFadden, who is known as “The Beast,” covers more than 100 miles per week as she trains…

People Magazine Olympic Gold medalist Shawn Johnson is loving her newlywed life – even if she’s living out of a hotel room!  Johnson, 24, and her NFL hubby Andrew East of the Oakland Raiders moved to California the day after their private Tennessee farm wedding in April.  The pair has been residing in team housing…

Vanity Fair DARYL HOMER, FENCING AGE: 25. HOMETOWN: Bronx, New York. PREVIOUS OLYMPICS: 2012. PRE-COMPETITION RITUAL: “Long showers.” FAVORITE FAN: “My mom.” FAVORITE TRAINING-DIET CHEAT FOOD: “Fruit snacks.” TOUGHEST LOSS: “Last Olympics loss.” MOST THRILLING WIN: “Semi-final, 2015 World Championships.”