Business Wire
In conjunction with the kickoff of the 100-day countdown to Rio 2016, ZICO, Official Coconut Water of the Olympic Games, is proud to announce two world-class athletes as our partners. David Boudia, gold medal winner in men’s diving at the London 2012 Olympic Games, and Ali Krieger, long-standing member of the world champion U.S. Women’s National Soccer team, will serve as ZICO brand ambassadors at the Rio 2016 Olympic Games.
“Whether I’m gearing up for a workout, mixing up a smoothie, or looking for quick, on-the-go hydration, ZICO has been a staple in my diet for years, so getting involved with the company is such a natural next step”
As part of ZICO’s Olympic campaign, Boudia and Krieger will be featured in a series of promotions, bringing to life how to “Refresh the Winner Inside” and “Refresh Your Game.” The pair will star in ongoing in-store activations, exclusive behind-the-scenes videos, and a flyaway consumer sweepstakes.
“Whether I’m gearing up for a workout, mixing up a smoothie, or looking for quick, on-the-go hydration, ZICO has been a staple in my diet for years, so getting involved with the company is such a natural next step,” added David Boudia.
“We’re ecstatic to welcome these extraordinarily talented athletes to the ZICO family, and join them on their journey to Rio,” said Lorna Peters, ZICO Chief Marketing Officer. “They both embody the passion and individual perseverance the ZICO brand stands for.”
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