For Team Toyota, mobility is more than just physical, it’s facing challenges and chasing dreams. In advance of the Olympic and Paralympic Games Tokyo 2020, Toyota welcomes 14 new Team USA athletes and hopefuls and three returning U.S. Paralympians to Team Toyota.
From breaking down barriers to defying the odds and overcoming physical limitations,
Team Toyota’s newest group of athletes have challenged the status quo and inspire people across the world to do the same.
“Whether it’s here in the United States or on the global stage, these Team Toyota athletes inspire others to believe in their own strength, determination, and ability to achieve their dreams,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “As the Human Movement Company, we have an opportunity through these athlete partnerships to show people that no matter the challenge, when a person is free to move, anything is possible.”
After launching its global “Start Your Impossible” campaign prior to the Olympic and Paralympic Winter Games PyeongChang 2018, Toyota has continued to emphasize its commitment to creating an ever-better society through the freedom of movement. In partnering with Team Toyota athletes, the company has been able to share in this dedication and encourage others to do the same.
“Each athlete has overcome his or her own limitations and provides a unique voice to our mobility message,” said Dedra DeLilli, group manager, Olympic and Paralympic marketing, Toyota Motor North America. “By partnering with these incredible individuals, we’re not only able to support them throughout their Olympic and Paralympic journeys, but we’re also able to connect with people around the world and tell our Toyota story.”
In addition to the 14 Team USA athletes and hopefuls who have joined Team Toyota, U.S. Paralympians Oksana Masters, Brad Snyder and Jarryd Wallace also continue to represent Toyota heading into the Olympic and Paralympic Games Tokyo 2020.
“I could not be more proud or excited to have Toyota by my side as I prepare for Tokyo,” said Oksana Masters, a four-time U.S. Paralympian. “Toyota is committed to providing mobility for all and that’s something that is very personal to me. I can’t wait to continue this partnership with Toyota and share my own story while encouraging everyone out there to get up and chase their dreams – no matter how big or small they may be.”